4 Lessons In Creativity From John Cleese | Co.Create: Creativity \ Culture \ Commerce
A researcher once got a bunch of people and showed them a bunch of Chinese ideograms. He asked them back a week later and said he was going to show them some they saw the week before and some they didn’t see. They were hopeless at identifying the ones from the week before. He tried it again but this time asked them to tell him the ones they liked best. When they picked the ones they liked, they were the ones they’d seen the week before.