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    27 posts tagged creativity

    A study now suggests that simply taking a break does not bring on inspiration — rather, creativity is fostered by tasks that allow the mind to wander.

    Why great ideas come when you aren’t trying : Nature News & Comment

    ETA: for the Conferensation of the Year

    If you are interested in the future of advertising, but are wary of the marketing echo chamber of social media experts and phygital services, you don’t want to miss this ETA. How does magic, neuroscience, graffiti, home broadcasting studios, memes, emergent systems, or culture interact with the latest technology? How will this play out for companies, brands, consumers, and ad agencies? These topics (and more!) will be presented and discussed.

    Join David-Michel Davies, Derrick de Kerckhove, Joshua Harris, Christie Nicholson, Evan Roth, Marco Tempest, Faris Yakob, 99 other attendees, and me, your host Jason Theodor, for the Emerging Technology and Advertising conferensation of the year.

    This Friday, October 14, 2011. Tickets are limited.

    The Beautiful Complicated Creative Process of Melike Turgut

    If you were to ask an honest designer how they get their ideas…such things are personal and emotionally constructed; you cannot simply explain where it comes from, but that it is built up from your experiences. That is the old school method, by which a designer takes his or her time to understand one’s self while building up one’s design language and analytical skills.

    Some people take the short cut and simply apply the veneer of style… instead of being created and developed within, [it] is merely borrowed and consumed. Such designs are impersonal and detached from meaningful context…

    gerrrg’s comments on How Some Creative Geniuses Work

    1. There are three states of being. Not knowing, action and completion.
    2. Accept that everything is a draft. It helps to get it done.
    3. There is no editing stage.
    4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.
    5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.
    6. The point of being done is not to finish but to get other things done.
    7. Once you’re done you can throw it away.
    8. Laugh at perfection. It’s boring and keeps you from being done.
    9. People without dirty hands are wrong. Doing something makes you right.
    10. Failure counts as done. So do mistakes.
    11. Destruction is a variant of done.
    12. If you have an idea and publish it on the internet, that counts as a ghost of done.
    13. Done is the engine of more.

    The Cult of Done Manifesto by Bre Pettis and Kio Stark


    Creative leadership is moving the ‘D’ two letters left. If you want great ideas, you need to make room, readjust. You must let ideas move in nontraditional ways. Trust that a lowercase ‘L’ can sub in for an uppercase ‘i’. Fearlessly walks the line between confusion and eureka.

    …If you’re spending more time promoting your stuff and chit-chatting to people about your stuff than your are ACTUALLY MAKING stuff, you’re doing something wrong, VERY wrong… Quit your yakkin’ and get busy. Quit wasting time obsessing about pimping your ass and checking your stats. Instead, MAKE stuff. Make AMAZING stuff. Make stuff that is so good that people have no choice but to find out about it.


    On Brackets and Mustaches: The Art of Perspective

    This typographic poster, “A Field Guide to Typestaches”, is a perfect and playful way to present the personality of individual fonts. It appeals to my inner type geek. And it reminds me of The Art of Looking Sideways , a phenomenal book by Alan Fletcher. Artfully designed and weighing in at over 1000 pages, it is less of a book and more of a fount of inspiration. You can open it anywhere for nourishment— dive in, or just splash your face. It works hard to make you think in a different way, which is exactly how creative people find unique perspectives.

    Perspective is everything. Just ask an optical illusion. Every idea we have, every execution, is a perspective. It is a way of looking at something and then presenting it in a new or interesting way. A perspective must find a balance between the way the creator wishes to express things and the way the audience actually sees things. I call this Connection— it is the second Element of Creativity, also known as ‘glue’. It is what connects an idea to an audience. It is what allows people to connect to your work, whether they are a niche target market, a political party, an entire culture, or your own mother.

    Posted via email from Jason Theodor’s Creative Method and Systems Channel | Comment »

    What Do You Take From Your Coffee?

    Making lists is how I start most create projects and ideas. I write down at least ten ideas in ten minutes (or less), and then go from there. Lists are great for focusing. They let you know how much you already know. They expose your default thinking (the places you turn to again and again because they are common and safe). And they act as a foundation for organizing items into groups, so that you can see patterns and bigger pictures.

    This fantastic poster by plaid-creative is, at its core, a list of different types of coffee. It was likely created so an intern doing a coffee run would know the difference between a Long Black and a Basic Black. But it does so much more than that. It shows recipes and patterns. It shows form and state (notice the blue cups for the cold coffees?), it shows ratios and ingredients.

    If I asked you to come up with 10 new kinds of coffees in ten minutes, you would do much, much better with this poster in front of you because you would be able to expand on the existing patterns. Your brain could start to mix, match, and substitute instead of struggling to create something from nothing. What would you call a coffee with 4 espressos? What if the Miami Vice was chilled? What if you put whip on a Red Eye?

    Sometimes you need to make a list of what already exists before you can create something new. And sometimes you just need a good shot of caffeine.

    Posted via email from Jason Theodor’s Creative Method and Systems Channel | Comment »

    10 Fake Self-Help Books

    I love self help books. They are filled with strange human systems and ideas. I also hate them. There is usually a small seed of an idea that is broken down and then blown out over hundreds of pages. More often than not, the author could have explained everything you needed to know in a small brochure. Here are some of my self-help book ideas. Please send me your fake book cover illustrations if you feel inspired (see below):

    Note: This list was created using the patented 10 Ideas In Ten Minutes™ creative method. (You can read about it in my Creative Method and Systems presentation, slide 97

    1. Don’t Be A Clippy - How to help people without becoming really, really annoying
    2. The Third Place - Working from Starbucks and other stories of caffeinated entrepreneurship 
    3. The Holy Bible (Star Wars Edition featuring the NEW! Book of Jedi)
    4. [Update Available] - Living with perpetual iterations of self, society, and socialmedia
    5. The Off Button - When to turn off, tone down, and go out
    6. Living in Your Car for Fun and Profit!
    7. WTF is Wednesday Thursday Friday? - Web acronyms made easy
    8. The Porno Diet - Master weight problems by thinking about sex
    9. It’s All About You - The world’s first personalized print-on-demand non-fiction best-seller (featuring everything we could dig up on you and your friends through social media websites)
    10. 15 Minute Warning - How the desire for instant fame is creating a generation of disillusionment

    Email me your fake book covers for these fake books and I will publish my favourites here later.

    Posted via email from Jason Theodor’s Creative Method and Systems Channel | Comment »

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